# ClearDemand named a Leader in IDC's Retail Pricing & Promotion Software category [Learn More](https://cleardemand.com/wp-content/uploads/2026/01/IDC-ClearDemand.pdf) --- # Connected pricing intelligence built for Grocery & Convenience. Nothing Else. ClearDemand was founded in 2012 as the pricing and promotion platform purpose-built for the cadence, complexity, and competitive reality of grocery and convenience. 30+ banners now run on the platform, and IDC MarketScape named us a Leader in 2025-26. --- ## Grocery deserves its own pricing platform. Generic retail pricing tools were never really built for grocery and convenience. Perishables, KVIs, promotional cadence, zone pricing, private label vs NBE, all the things that make grocery unique are treated as edge cases. Founded by a PhD data scientist, ClearDemand was built to be better. Pricing and promotion science designed from the ground up for grocery and convenience. We took on strategic investment on one principle: focus on grocery, do not drift. That’s why 30+ banners now run on ClearDemand, and why IDC named us a Leader in the space in 2026. ## What Makes Us Different Four reasons buyers choose us, and stay. ### Built only for grocery and convenience No generic retail science retrofitted with grocery. The science, the data model, and the workflows are designed for this industry alone. ### AI within your guardrails Our patented science isn't a black box. Every recommendation is within your rules with detail so you can explain to your CFO, your buyers, or your board. ### Built with you, not at you. Most pricing platforms come with a fixed methodology you're expected to adopt. ClearDemand adapts you: your zones, your KVIs, your promotional cadence. ### Results that compound. Margin gains start in year one. By year two: smarter promotions, faster decisions, and 100+ hours back every week for pricing teams. ## Trusted by Leading Grocers - **Founded in 2012** By data scientists who saw an under-served market - **AI-driven Data Science** Differentiated by 9 unique patents - **Trusted Partner** To 30+ grocery banners with 95% renewal rate - **Recognized as Industry Leader** By IDC MarketScape for 2026 “Partnering with ClearDemand has given us the tools needed to continuously evaluate and reevaluate our pricing. It gives us a clear look at how our pricing and promotional strategy affects units, profits, and customer satisfaction.” **VP Pricing** MOM’s Organic Market --- ## ClearDemand’s Executive Team We share a passion for leveraging pricing data and innovative technology to help push the retail industry forward. ### Alex Moorhead CEO ### Vinoth Ganapathy Technology ### Reshma Krishna Product ### Ryan Licari Go-To-Market ### Mehul Hathi Customer ### Nicole Spector CFO ### Seth Nieman Strategy ### Matthew Tansey Marketing --- ## Backed by Investors who know Grocery and AI ## Partner with Us Bring us your hardest pricing or promotion challenge. We’ve probably seen something like it before! A pricing expert will reach out within one business day.