# ClearDemand named a Leader in IDC's Retail Pricing & Promotion Software category

[Learn More](https://cleardemand.com/wp-content/uploads/2026/01/IDC-ClearDemand.pdf)

## Stop repeating last year's promotions. Start Optimizing.

Every promotion is a bet. ClearDemand tells you which bets are worth making, before the results hit your P&L.

[Get a Demo](https://cleardemand.com/request-a-demo/)

## KEY BENEFITS

### Run promotions with strategic intent

Most promotions repeat what "sort of worked" in the past. ClearDemand gives you the forecast to know what will work before it hits the shelf.

#### Run Effective Deals

Build your promo calendar around the right products, timing, and deal structures, then model the return before you commit.

#### Build Bigger Baskets

Identify high-affinity items that lift entire trips. Focus spend on the promotions that actually move the basket.

#### Eliminate Waste

Avoid overstocks, stockouts, and lost margin from poor forecasts. Know which mechanics (BOGO, % off, loyalty) will drive lift before you run them.

## How it Works

### Promotions that earn their place on the shelf

Overspend, underperform, or repeat what sort of worked last year – those are the three outcomes of running promotions without the right data. ClearDemand closes that gap before a single offer goes live.

### Start from Intelligence, not a blank calendar

- **Historical lift by item and event**  
  See exactly which promotions moved the basket, and which ones just felt like they did.
- **Vendor deal modeling**  
  When rules compete, priority logic resolves it for you. No overrides needed.
- **Scenario comparison**  
  Keep your most important items sharp without compromising overall margin.

### Know the full basket impact before you commit

- **Cannibalization modeling**  
  Understand cross-category impact before an offer goes live, not after the post-mortem.
- **Affinity and halo analysis**  
  Identify the items that lift entire trips when promoted, not just their own units.
- **Overlapping event forecasting**  
  Model stacked promotions and competing events together. No more surprises from offers that fight each other.

### Close the loop. Every promotion makes the next one smarter

- **Forecast accuracy tracking**  
  Compare predicted vs. actual lift, units, revenue, and margin at the store level.
- **Post-event analysis**  
  Understand what drove performance, and what to change next time.
- **Continuous improvement loop**  
  Every approved promotion teaches the model. Your next event starts smarter than your last.

## Hear from Our Customers

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  “ClearDemand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation.”

**Chief Information Officer** Gelson’s Market

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  “Partnering with ClearDemand has given us the tools needed to continuously evaluate and reevaluate our pricing. It gives us a clear look at how our pricing and promotional strategy affects units, profits, and customer satisfaction.”

**Director of Pricing** MOM’s Organic Market

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  “Our goal is to provide our customers with a new shopping experience that reflects changes in their shopping preferences. ClearDemand will enable us to better plan, manage and optimize our promotions so that we can continue to fulfill our promise to customers.”

**Director, Consumer Insights & Analytics** M&M Food Market

## Personalized Pricing: Optimizing Regular and Promotions Together

In this webinar, we present the benefits of personalized pricing and explore how to achieve those benefits through promotions, customer segmentation, and dynamic pricing.

Deep dive into the new innovations in pricing in promotion science – including jointly optimizing pricing and promotions.

[Watch Now](https://youtu.be/q--vJzG5AyU?si=3r3ImX9j7vKresxZ)

### Competitive Intelligence

Empower confident decisions with complete market intelligence

- Analyze competitor pricing trends and promotional strategies
- Identify competitive gaps and capitalize on pricing opportunities
- Make informed, data-driven decisions around your pricing strategy

### Price Optimization

Set the perfect price every time to drive profitability and loyalty

- Forecast sales, margins, and expected results with accuracy
- Incorporate KVIs and category targets into pricing decisions
- Ensure rule adherence while balancing compliance costs

### Markdown Optimization

Avoid profit loss from poorly timed discounts

- Adjust markdowns to fit your strategy
- Forecast demand to optimize timing and discount plans
- Balance profit and sell-through to clear inventory efficiently

## Stop Leaving Margin on the Table

Every week without the right pricing tool is margin you don’t get back. ClearDemand gives your team the science, the transparency, and the speed to compete starting in 45 days.