What would better pricing be worth to you?
Enter your details below to access our interactive ROI calculator and see your projected gross margin uplift from regular price and promotional optimization.
- ✓Includes ROI multiple and payback period.
- ✓3-Year and 5-Year Net Present Value projections.
- ✓Based on real price elasticity data, and average ClearDemand client results.
Return on Investment Summary
Enter your business figures below. All results update in real time, based on ClearDemand's typical client performance.
Your Business Profile
Total Annual Revenue
iTotal Annual Revenue
Your company's total annual sales across all product categories, before splitting into regular vs. promotional.
✦ Tip: Enter the full number — e.g. 500000000 for $500M.
$
Start with total revenue, then use the sliders to allocate between regular-priced and promotional sales. ClearDemand optimizes both independently.
Regular Price Revenue
iRegular Price Revenue %
The share of your revenue sold at everyday shelf prices — not on a featured promotion or TPR.
✦ Good assumption: 60–80% for most grocery retailers.
% of total
75%
Promotional Revenue
iPromotional Revenue %
The share of your revenue sold on promotion — including TPRs, featured prices, and advertised specials.
✦ Good assumption: 20–40% for most grocery retailers.
% of total
19%
Revenue allocated: 94% 6% unallocated (e.g. clearance/markdown if not included in promotional revenue)
Gross Margin — Regular Price
Gross Margin — Regular Price
iGross Margin — Regular Price
Your current gross profit margin on items sold at everyday shelf prices: (Revenue − Cost of Goods) ÷ Revenue. Higher margins mean more value to unlock from pricing optimization.
✦ Good assumption: 25–40% for most grocery/CPG retailers.
30.0%
Gross Margin — Promotional
iGross Margin — Promotional
Your gross margin on items sold on promotion. Typically 5–15 points lower than your regular price margin because promotions reduce the selling price. This directly influences the size of your promotional optimization benefit.
✦ Good assumption: 15–25% for most grocery/CPG retailers.
21.0%
Advanced assumptions▾
Benefit Scenario
iBenefit Scenario
Controls how conservatively the regular price optimization benefit is modeled. A haircut is applied to account for partial adoption, competitive response, or organizational constraints. Does not affect promotional benefits.
✦ Conservative: 30% haircut | Moderate: 20% haircut | Aggressive: no haircut. DCF projections use a 10% discount rate.
Conservative Moderate Aggressive
Annual ClearDemand Investment
iAnnual Investment
Your expected annual spend on ClearDemand's platform. Entering this unlocks payback period and ROI multiple calculations in the summary above.
✦ Not sure yet? Leave blank — your ROI is still fully calculated. A member of our sales team can walk you through a detailed quote.
$
Overall Summary
Note: all values shown are discounted cash flows for both benefits and investment, discounted at 10%. The "Moderate" scenario applies a 20% haircut to regular price benefits.
Payback Period — Regular Price
Enter investment in Advanced settings
Payback Period — Promotion
| Metric | 3 Year | 5 Year |
|---|---|---|
| Net Present Value (NPV) | ||
| Overall Project NPV | — | — |
| Regular price | — | — |
| Promo | — | — |
| Return on Investment | ||
| Gross Profit Improvement | — | — |
| Regular price | — | — |
| Promo | — | — |
| Time Horizon | Value | Overall ROI |
|---|---|---|
| 3-Year Investment | — | — |
| 3-Year Return | — | |
| 5-Year Investment | — | — |
| 5-Year Return | — |
Benefits by Value Driver — Discounted Cash Flows
| Value Driver | 3-Year Return | 5-Year Return |
|---|---|---|
| Gross profit — regular price optimization | — | — |
| Gross profit — promotion optimization | — | — |
| Improved productivity | $— | $— |
| Total | — | — |
Fully Ramped Annual Benefit (Non-Discounted)
Regular Price Optimization
Sales with ClearDemand—
Starting gross profit ($)—
Starting gross margin (%) 30.0%
GP benefit — annual uplift ($)—
GP benefit — annual uplift (%)—
ClearDemand benchmark uplift rate 2.25% of reg. GM pool
Promotion Optimization
Sales with ClearDemand—
Starting gross profit ($)—
Starting gross margin (%) 21.0%
GP benefit — annual uplift ($)—
GP benefit — annual uplift (%)—
ClearDemand benchmark uplift rate 5.00% of promo GM pool
Overall gross profit benefit created by ClearDemand
Annual uplift, non-discounted, fully ramped
—
— annual uplift
Customers Get Real Results
"Clear Demand has helped us transform our mountain of merchandise and promotional big data into retail price changes that have yielded measurable gross profit increases."
"Partnering with Clear Demand has given us the tools needed to continuously evaluate and re-evaluate our pricing. It gives us a clear look at how our pricing and promotional strategy affects units, profits, and customer satisfaction."
Save your personalized ROI report
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Results are based on ClearDemand's average client performance across regular price and promotional optimization engagements. Actual results may vary. All discounted cash flow projections apply a 10% discount rate. Regular price benefits reflect a 20% haircut under the selected scenario.